Week of 6 Jul
What's working right now — and the week's scripts we wrote from it.
Pulling from #smallbusiness · #shoplocal · #localbusiness
@locallegend
The before-and-after that got 400k views
@yourcompetitor
A day in the life behind the counter
@nicheleader
Answering the question everyone DMs us
Accounts you're learning from
Add competitors or creators in your niche — we'll pull their best posts.
Almost all of this week is about reach — not many people know Your business yet, so there's no point asking for customers before they've met you. We get in front of new faces first.
Short, broad videos like this travel to people who've never heard of you — that's how new customers find you.
Modelled on a sample post (connect Instagram for live)@locallegend· 401K views
Hook (0–3s)
POV: your first time at Your business
Then
Close
Close with "follow Your business for more." Button: Follow.
Short, broad videos like this travel to people who've never heard of you — that's how new customers find you.
Modelled on a sample post (connect Instagram for live)@yourcompetitor· 152K views
Short, broad videos like this travel to people who've never heard of you — that's how new customers find you.
Modelled on a sample post (connect Instagram for live)@nicheleader· 77K views
Short, broad videos like this travel to people who've never heard of you — that's how new customers find you.
Modelled on a sample post (connect Instagram for live)@locallegend· 401K views
Putting a face and a story to the business turns curious viewers into people who trust you.
Modelled on a sample post (connect Instagram for live)@yourcompetitor· 152K views
