WCW is shorthand for “Woman Crush Wednesday”, a weekly Instagram tradition where users post a photo of a woman they admire — typically a partner, a friend, a public figure, or a fictional character.
It has a Monday counterpart for men, MCM (Man Crush Monday). Both peaked between 2013 and 2018 but still get casual use in captions and Stories.
The hashtag #WCW still sees regular use on Instagram, particularly on accounts that lean into the platform’s older conventions.
Examples
How WCW reads in the wild.
- “wcw will always be my mum — happy birthday week”
- “wcw goes to the chef behind tonight’s special. you outdid yourself.”
Where you’ll see it
Common questions
What does WCW mean?
WCW stands for "Woman Crush Wednesday". Short for “Woman Crush Wednesday” — a long-running Instagram tradition of posting about a woman you admire on Wednesdays.
How is WCW used?
WCW is shorthand for “Woman Crush Wednesday”, a weekly Instagram tradition where users post a photo of a woman they admire — typically a partner, a friend, a public figure, or a fictional character. It has a Monday counterpart for men, MCM (Man Crush Monday). Both peaked between 2013 and 2018 but still get casual use in captions and Stories. The hashtag #WCW still sees regular use on Instagram, particularly on accounts that lean into the platform’s older conventions.
Where will I see WCW?
WCW is commonly used on Instagram, Facebook, X.