All entries
Dictionarysocial media

What does DYK mean?

DYK = Did You Know

Short for “did you know” — used to lead into a fun fact or surprising piece of information.

DYK is the social-media shorthand for “did you know?” and is almost always used to open a post or caption that’s about to share a fact, statistic or piece of trivia.

It’s a small-business and brand favourite because it sets up a reason to keep reading. “DYK we hand-roll every croissant at 4am?” is a more engaging hook than “We hand-roll our croissants.”

DYK works in captions, on-image text, Stories and TikTok hooks. It’s slightly less common in conversational DMs.

Examples

How DYK reads in the wild.

  • “DYK that a single oat-milk latte uses about 200ml of milk?”
  • “dyk we’ve been open at this address since 1998?”

Where you’ll see it

InstagramFacebookLinkedInTikTok

Common questions

What does DYK mean?

DYK stands for "Did You Know". Short for “did you know” — used to lead into a fun fact or surprising piece of information.

How is DYK used?

DYK is the social-media shorthand for “did you know?” and is almost always used to open a post or caption that’s about to share a fact, statistic or piece of trivia. It’s a small-business and brand favourite because it sets up a reason to keep reading. “DYK we hand-roll every croissant at 4am?” is a more engaging hook than “We hand-roll our croissants.” DYK works in captions, on-image text, Stories and TikTok hooks. It’s slightly less common in conversational DMs.

Where will I see DYK?

DYK is commonly used on Instagram, Facebook, LinkedIn, TikTok.

For business owners

Seeing “DYK” in your DMs? Scroll Ready drafts the reply for you.

Scroll Ready watches your Instagram, Facebook, TikTok and Google inbox 24/7. Every comment and DM gets a draft reply in your voice — slang and all. You approve in a tap, from $119/month.